Basically the concept I propose is a Sunday afternoon with the hippest guy in LA.A modern day James dean. Wakes up at the sunset tower hotel, rides to Hollywood where he shops at a cool shop, gets a hair cut in a slick barber shop, then meets his friends for a coffee before riding into Silverlake at sunset. It's a beautiful and tone heavy lifestyle piece about detail and aesthetics and classic sensibilities. A guy we all wish we were. This is appropriate for a 690 bike in my view as we're not trying to say this is their performance model. That said it could be all wrong if they're looking for a kinetic and actiony piece.